Sami Saidi

The Illusion of Growth Modern companies often equate size with success. More people, more departments, more managers, more tools. On paper, it looks impressive. In practice, it can be a slow and bloated system, where decisions take weeks, meetings are endless, and actual value creation is diluted across layers of bureaucracy. The term “organizational overhead” […]

Some people walk into a meeting wearing a tailored suit and a Rolex.They speak with confidence. Name-drop investors. Flash a lifestyle. But behind the curtain? It’s a show.A script. A set. A wig. A smile painted on too perfectly. And in Dubai – this illusion is not the exception.It’s the business model. From Appearances to

Smart investors don’t just look at numbers — they ask the right questions before the market answers for them. Everyone in Dubai is chasing ROI.8%, 10%, even 15% — at least that’s what the glossy pitch decks say.It sounds good. It looks even better on Instagram. But here’s the truth: Most of it is fiction.

Reading the skyline like a chart — because every great move starts with clear perspective. It’s the hottest market in the region. Over $65 billion in property deals in just three months. Dubai and Abu Dhabi are exploding with new developments, capital flows, and international attention. But here’s the question smart investors are asking:Am I